I help UK MSPs build a sales engine that forecasts accurately, grows recurring revenue from existing clients, and delivers the plan your board or investors signed off.
Most MSPs hit the same wall. Delivery and recurring revenue scale; the sales engine that feeds them doesn't.
A root-and-branch review of how you go to market, how the team is built and how deals are run — followed by the controls that keep it on track. Targeted change, not a disruptive overhaul.
Your "shop window": positioning, target segments, and a plan for selling new services into the base as well as winning new logos.
Fit, Form, Process analysis — the right roles, coverage and accountability for the growth you're targeting.
Only the parts of MEDDIC, Sandler and Challenger your team will actually use. Simple enough to stick.
Revenue projections, investment and milestones your board can hold the business to.
I take on one major programme at a time, so you work directly with me. My next availability is Q2 2027 — conversations now shape what starts then.
Six months, three phases: diagnose and stabilise the pipeline; embed weekly inspection and evidence-based forecasting; then develop an internal leader to run it without me.
Senior commercial leadership on a set number of days per month — owning forecast, pipeline and team performance alongside your leadership team.
A fixed-scope diagnostic of proposition, structure, process and pipeline — ending in a prioritised plan and a realistic view of the opportunity you're not yet capturing.
A track record of building MSP and partner businesses, and current client work (described anonymously unless the client has approved otherwise).
Scale a 15-person Dynamics business into a leader in its market, without losing service quality or control of the numbers.
Led sales, services, support, renewals and full P&L. Acquired and integrated nine businesses, expanded into the USA and India, and added managed services and hosting to the portfolio.
200+ people and 2,000+ clients. The world's largest Dynamics partner. Sunday Times Tech Track 100 (40th, 2013/14), and one exit.
A practice that needed predictable revenue while its sales leadership changed, with a proposition that wasn't yet landing with the firm's own enterprise clients.
A weekly MEDDIC-led pipeline and forecast rhythm. Problem-led sales plays into the installed base. Clear ownership of every renewal. An internal successor coached to lead.
Results will be published here with the client's permission when the programme completes.
Short, practical pieces for MSP leaders and investors.
Why some recurring revenue destroys margin, and how to tell which.
You have the relationships. So why is cross-sell so hard?
Why committed deals need evidence, not optimism.
Where AI genuinely helps an MSP sales team, and where it can't.
I'm brought in when revenue needs to become predictable and leadership needs clarity. 25+ years running IT services and managed services businesses — from MD with full P&L to Chief Sales Officer, CCO and CRO — including multiple transitions into private equity ownership.
I'm committed to a client programme into 2027 and taking conversations for Q2 starts. Tell me where the sales engine is stuck. If I can help, I'll say how. If I can't, I'll say that too.
Email andy@apexsalesconsulting.co.uk